健康传播类电视节目分析——以北京卫视《养生堂》为例

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健康传播类电视节目分析——以北京卫视《养生堂》为例-analysis of health communication tv programs - taking

Abstract21 century has been named as “healthy century”, while health has become the common topic for all the people. Health communication is a kind of public health activity in essence, which plays a unique role in building harmonious society and maintaining stability.With health communication as background and health programs as study object, this article combines health communication theory with practice. Through the two-way study of theory and individual case, the author means to guide practice with theory, providing reference for health program under the background of health communication.First, this article introduces the beginning, development and theoretical achievements of health communication in America and China, and defines the concepts of communication, health communication and public health communication, which lays the theoretical foundation. Then the article discusses the developing situation and characteristics of TV programs about health communication at home and abroad, and analyzes the background and reasons of health communication TV programs in China from the perspectives of audiences, culture, system and society.At present, there are some problems existing in those health programs in China, such as big in number while low in quality, serious homogenization, lacking of theoretical guidance and fake health communication. All these problems have brought great pollution for TV environment. Therefore, this article chooses an excellent health program-BJTV’s Yangshengtang as study object, and conducts qualitative and quantitative analysis for its program features: the content is broad and authoritative, the communication method is humanistic, the communication strategy is various. In this way, the article concludes several common patterns to promote the development of health communication TV programs in China: for content, combining physical health and mental health; for communication method, minding multipartite discourse power; for communication str

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